Attention Lab

A Strategic Communications Workshop + Learning & Development Tool for Mission-Driven Teams

For marketing and communications teams at foundations, associations, and advocacy orgs, the job isn’t just launching something shiny — it’s protecting perception, cultivating trust, and staying relevant in a world that moves fast.

But with limited time and competing demands, most teams don’t get a chance to pause and ask: Are we still working as strategically as we could be?

That’s where Attention Lab comes in.

What Is It?

A one-day, high-impact workshop that blends strategic planning with communications training — giving your team the space to zoom out, recalibrate, and re-energize.

What We Cover

  • What’s shifting in today’s media landscape

  • How to work smarter across earned, owned, social, and influencer

  • Tools for cutting through noise and building trust

  • How to align internal and external messaging with impact

Built for Comms Leaders Who Need To:

  • Refresh team thinking before a new campaign or fiscal year

  • Upskill staff in cross-channel strategy

  • Turn siloed plans into a cohesive communications platform

  • Reconnect with the “why” behind your message

Led by a Strategist Who’s Been There

I’ve helped teams in public health, education, sustainability, and issue advocacy sharpen their strategies and build integrated campaigns that actually move the needle.

What to Expect

  • Practical tools your team can use right away

  • Fresh perspective on what’s changing — and what to do about it

  • Strategic dialogue & collaboration that recharges team culture

  • Real transformation in just one day

Perfect for quarterly planning, offsites, or kicking off annual strategy development.

Team Workshops

  • Build a smarter outreach strategy by identifying overlooked audiences and modern platforms.

    In today’s media environment, audience personas and static press lists only take you so far. This workshop helps your team go deeper — uncovering unexpected cultural cohorts, digital communities, and rising channels that align with your mission.

    You’ll learn to humanize emerging audiences, map their media habits, and tailor messaging to reach them authentically — from newsletters to influencers to nontraditional earned media.

    Designed for mission-driven comms leaders asking:

    • How do we evolve our media strategy for today’s attention economy?

    • What’s the deal with newsletters and Substacks — do they matter?

    • How do we translate our messaging to creators and social-forward journalists?

  • Design campaigns that move smarter — and show up everywhere they need to.

    In today’s attention economy, the strongest ideas aren’t just messages — they’re systems. This session helps teams think across earned, influencer, social, executive comms, and paid from the very beginning.

    Using messaging and key moments already on the horizon, we’ll explore how modern campaigns take shape, how ideas earn momentum, and how your team can remix what you already have to make it go further — with the channels and resources available now and in your next big push.

    Perfect for teams who’ve been asking:

    • How do we think bigger than a press release or post?

    • How can we stretch our tentpole moments across more channels

    • How do we show up as a brand on a platform we’ve never used before?n text goes here

  • From global public health crises to racial justice movements, culture-shifting election cycles to workplace activism — today’s cultural and political shifts happen fast.

    Mission-driven organizations are expected to respond in real time, with values-led clarity that earns trust across internal and external audiences.

    This session helps senior comms, brand, DEI, and marketing leaders build a smarter playbook for when—not if—the next big moment hits.

    We’ll work through:

    • Identifying issues adjacent to your mission that may require a public stance

    • Clarifying command chain, approvals, and alignment under pressure

    • Mapping gaps in preparedness — and building team fluency in real-world scenarios

    You’ll leave with a 15-day alignment roadmap and a tested decision-making framework.

Your Team Will Gain

  • ✺

    A Future-Ready Media Strategy

    Learn how to build a media list that reflects today’s ecosystem — including traditional press, influencers, newsletters, and digital creators who shape public discourse.

  • ✺

    Tools for Crisis & Cultural Preparedness

    Train your team to confidently navigate high-stakes moments — from social movements to industry disruption — with frameworks rooted in modern crisis communications.

  • ✺

    A More Integrated Comms Team

    Break down silos across PR, marketing, digital, and content roles — aligning teams to deliver smarter, more cohesive campaigns across all channels.

How It Works

ONE

Pre-engagement consult to shape your custom workshop. 90-minute prep call with key stakeholders

IWO

Full-day IRL or virtual session (max 15 participants)

THREE

Post-workshop toolkit + 30-day follow-up

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!