Attention Lab

A Strategic Communications Workshop + Learning & Development Tool

For teams with big ideas — and the ambition to make them land.

A brilliant idea isn't enough anymore. Clients want to know: How does it spread? Who does it reach? How does it move through culture?

Attention Lab gives creative and comms teams the strategic communications fluency to answer those questions — with confidence. You'll leave better equipped to sell in ambitious work, because you can speak not just to the creative, but to how it lives across media and social, how it's optimized for audience reach, and how it builds the brand's reputation over time.

That's not just good strategy. It's a competitive advantage.

What Is It?

A one-day, high-impact workshop that blends strategic planning with communications training — giving your team the space to zoom out, recalibrate, and re-energize.

What We Cover

  • What’s shifting in today’s media landscape - and what that means for your work

  • How to work smarter across earned, owned, social, and influencer

  • How ideas travel: the strategic layer that turns a great concept into a cultural moment

Built for Teams Who Need To:

  • Sharpen how they pitch, plan, or go to market

  • Upskill staff in cross-channel, integrated strategy

  • Turn a strong creative concept into a story that moves across media

  • Break down silos between creative, comms, marketing, and digital

Led by a Strategist Who’s Been There

I’ve led integrated campaigns and brand communications programs across social impact, beauty, travel & tourism, automotive and public health. From video to experiential to media strategy - I’ve made a career out of aligning ideas to execution.

What to Expect

  • Practical takeaways your team can use right away

  • Fresh perspective on what’s changing — and what to do about it

  • Strategic dialogue & collaboration that recharges team culture

  • Real transformation in just one day

Perfect for quarterly planning, offsites, or kicking off annual strategy development.

Team Workshops

  • Build a smarter outreach strategy by identifying overlooked audiences and modern platforms.

    In today’s media environment, audience personas and static press lists only take you so far. This workshop helps your team go deeper — uncovering unexpected cultural cohorts, digital communities, and rising channels that align with your mission.

    You’ll learn to humanize emerging audiences, map their media habits, and tailor messaging to reach them authentically — from newsletters to influencers to nontraditional earned media.

    Designed for mission-driven comms leaders asking:

    • How do we evolve our media strategy for today’s attention economy?

    • What’s the deal with newsletters and Substacks — do they matter?

    • How do we translate our messaging to creators and social-forward journalists?

  • Design campaigns that move smarter — and show up everywhere they need to.

    In today’s attention economy, the strongest ideas aren’t just messages — they’re systems. This session helps teams think across earned, influencer, social, executive comms, and paid from the very beginning.

    Using messaging and key moments already on the horizon, we’ll explore how modern campaigns take shape, how ideas earn momentum, and how your team can remix what you already have to make it go further — with the channels and resources available now and in your next big push.

    Perfect for teams who’ve been asking:

    • How do we think bigger than a press release or post?

    • How can we stretch our tentpole moments across more channels

    • How do we show up as a brand on a platform we’ve never used before?n text goes here

  • From global public health crises to racial justice movements, culture-shifting election cycles to workplace activism — today’s cultural and political shifts happen fast.

    Mission-driven organizations are expected to respond in real time, with values-led clarity that earns trust across internal and external audiences.

    This session helps senior comms, brand, DEI, and marketing leaders build a smarter playbook for when—not if—the next big moment hits.

    We’ll work through:

    • Identifying issues adjacent to your mission that may require a public stance

    • Clarifying command chain, approvals, and alignment under pressure

    • Mapping gaps in preparedness — and building team fluency in real-world scenarios

    You’ll leave with a 15-day alignment roadmap and a tested decision-making framework.

Your Team Will Gain

  • ✺

    Future-Ready Strategy

    Learn how to build a media approach that reflects today's full ecosystem — traditional press, influencers, newsletters, digital creators, and the cultural conversations that shape public perception.

  • ✺

    The Language to Sell Big Ideas

    Walk away with a shared framework for articulating not just what an idea is, but how it moves — across channels, audiences, and moments. Essential for creative teams pitching ambitious work, and comms teams advocating for bold campaigns internally.

  • ✺

    A More Integrated Comms Team

    Break down silos across PR, marketing, digital, and content roles — aligning teams to deliver smarter, more cohesive campaigns across all channels.

How It Works

ONE

Pre-engagement consult to shape your custom workshop. 90-minute prep call with key stakeholders

IWO

Full-day IRL or virtual session (max 15 participants)

THREE

Post-workshop toolkit + 30-day follow-up

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!